CMI’s CatStats® report, released January 31, 2023, demonstrates Ambrosia Gold®’s performance. With high promotable volume of the apple in both conventional and organic options available year-round, CMI shares strategies on how retailers can capitalize on the success of the apple.
Ambrosia continues to hold its spot within the top three branded apples nationally. “The McDougall family perfected the craft of growing premium tree fruit in Washington State,” says Rochelle Bohm, CMI’s vice president of marketing. “Their perseverance helped establish the standard for these apples. Ambrosia Gold represents the cream of the crop.”
These efforts produced an apple whose appeal, shelf life and consistent eating experience are what Danelle Huber, senior marketing manager, says keeps it as an advantageous mainstay on retail shelves.
“Ambrosia sales performance soared to 298.8 percent over last year–the highest percent change of any apple in the top 10,” Huber says, referring to Nielsen 13-week scan data ending on 12/31/22. “Consumers show us that cost is not an issue when it comes to Ambrosia Gold, even when faced with extenuating economic factors like inflation. Retailers that keep this apple on their shelves hold, and even increase, category sales without compromising on pricing.”
This apple, featured on the red carpet at the Oscars in 2014 as the first produce item to ever be included in attendee gift bags, brings star power to the category. “Ambrosia Gold ranks 9th for conventional and branded apples in the USA, in both sales and volume,” Huber says. “CMI’s promotable volume and year-round availability of this apple make it a necessity for retail shelves.”
Of the 13,141 stores that report to Nielsen selling Ambrosia, CMI supplies 49.47 percent of them. “Retailers make room on the shelf for this apple by reducing repetitive core variety SKUs and placing Ambrosia Gold,” says Bohm. “As more branded apples enter the market, shelf space will continue to get tougher to secure, but the apple’s bi-coloring is an eye-catcher and a color break in displays.”
SOURCE : NEWS
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