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How to market a product? How to market your product step by step?
So here you will learn how to market a product step-by-step to achieve sales of this product, whatever it is, how to implement successful marketing campaigns, and what are the things that you must take into account when doing the marketing process, in addition to some tips that help you reach your product to potential customers in the markets Local and non-local.
How to market a product
Create a sales plan
Determining a sales plan from the beginning helps to define your potential customers and who are the individuals to whom you will market your product and thus achieve a better understanding of the market. Over the age of forty. The more accurate you have information about the customers of your product, the more you can target them in the market in a better and more effective way, and determine the methods that you can use to reach them.
Then you have to define your marketing strategy and your new product based on the leads you have identified. This marketing strategy can be in the form of written information that helps you organize your ideas to know the steps that you will take in this marketing process, the marketing strategy must include the following things:
The goal that you want to reach from marketing the product or it may be a set of goals, and it must be specific, clear, simple and realistic so that it can be achieved and reached, such as selling 50 pieces of the product in the local market within 30 days, or it may be in the form of exporting 100 pieces of the product To markets in neighboring countries within the next two months. The most important thing about goals is that they are realistic and measurable.
Determining marketing activities, such as how you will sell the number that you have set when you set your goals, will you use road ads or social media ads, will you sell to retailers or sell to consumers immediately, and other activities that you will undertake to reach your goals.
The sales plan should also contain the marketing channels that you will use to reach the target customers that you have previously determined, will you reach them through Google ads, social media ads or otherwise.
Determine the time for the marketing campaign. Select a specific time and period for each of the above steps so that you know how much time it will take to reach your goals.
Create your own marketplace
This point is often overlooked when answering the question of how to market a product, but if you want to do a successful marketing process, you must create your own market and audience of clients and customers, by selling your product to consumers directly without any intermediary, this helps you to be more confident. With your product and know the extent of consumers’ desire for it, in addition to that you will get the opinions of your customers and their ratings for your product directly.
Of course, this step does not conflict with any other step in the event that you want to sell your product through retailers and they in turn sell it to consumers, as you can sell to merchants, in addition to selling directly to your customers, either through your own site or through electronic stores that allow product sales.
When selling your product directly to consumers, ask them to feedback about the product, such as reviews and ratings of manufacturing quality, price, and sales mechanism, and thus you can rely later on those consumer opinions and the evaluations they provided for the development of your product later.
Expand to a new market
If you have completed the previous steps and established a strong and successful marketing process, then you can move to a new market and market your product in it, the concept of moving to a new market varies according to your product and the size of what you do, it may be for some moving to a new city in the same country and for others it may be a move For a new country, as well as if you sell your product online via electronic stores, moving to a new market may mean moving to a new online store, such as from eBay to Amazon and so on.
When moving to a new market, there are several things that must be taken into account:
Identifying potential customers correctly, and one of the most challenges that you may face when entering a new market is identifying customers correctly, because if you cannot reach the right person who might buy your product, the marketing process in the new market will definitely be lost, some resort to employing People with experience in the new local market to help it reach potential customers in the new market.
It is also necessary to prepare well for the new market and understand the differences between the current market in which you have succeeded and the new market, and whether the nature of your product is suitable for that market.
Be a little patient, as things always take time, it may take you a year or more to achieve results and see your product traded in the new market.
Thus, we have provided a detailed explanation of how to market a product and reach customers and consumers in the local and non-local markets. It is mentioned that the success of the marketing process depends on your experience in the field of marketing in addition to your product, of course, so here is a set of other tips for the marketing process of your product.
Tips to increase the effectiveness of your product marketing campaign
As you implement the steps that we mentioned earlier in this article, it is good to take into account the following tips as well to ensure that you carry out a marketing campaign as successful as possible, whether you are the one doing the marketing campaign or you have hired a marketing official
Take care of your distinguished customers who always deal with you and buy your product in order to preserve them and avoid losing to your competitors, offer them exclusive offers on your new products, ask them for reviews and product reviews, give them an opportunity to use your exclusive products before presenting them to the market.
Use social media sites, today all people are present on these sites and it is necessary for your customers to see you on them as well, and even if you rely on other marketing channels, use these sites to remind your customers about the products and services you offer and your new products and to obtain customer opinions through these sites, and you can also Reaching new customers through these sites.
Use electronic marketing campaigns, advertising services from Google, Facebook, Twitter and other platforms to help you reach your customers accurately and target potential customers wherever they are.
It is also necessary to pay attention to your brand and visual identity for your services and products that you offer, as this says a lot about you and your products and is always associated with you in the mind of the customer, and hire a good designer who is able to communicate the idea of your products through the logo that he will design for you.
Do not neglect email marketing, many people today think that email marketing has become an old method of marketing and has little effectiveness, but in fact the email is still one of the best marketing channels that emphasize its importance by marketing experts, it is true that it is not an appropriate marketing channel to deal with a large audience It does not bring large numbers of customers, but it is one of the best marketing channels that will achieve loyal customers and have loyalty to your products and services if you master using it in the right way.
These things will help you to implement successful marketing campaigns by reaching more customers, maintaining existing ones, and thus increasing sales. If you have any other inquiries regarding how to market a product, you can communicate via comments and we will try to answer your inquiries as much as possible.